SAM'S BUTCHERS

† advertising, collage

Sam’s Butchers is a small business based in Brisbane’s CBD. Their advertising campaign was designed as a cost-effective and clever teaser with a developing narrative.

‘Lost’ posters were distributed throughout Brisbane in popular locales, containing pleas to find missing animals, and were later replaced with ‘Found’ posters, displaying images of where the animal had ended up – Sam’s. The campaign was humorous and got the consumer involved. The ‘Lost/Found’ narrative extended to online media content.