EM.BODY.ME PILATES

† identity, collateral,
signage, web

Em.body.me is a new personalised pilates studio in Brisbane AUS founded by Emma Corrie. The approach for this identity was centered around the importance of what those in the Pilates cult call 'your inner core muscles'. From here, the identity took the shapes of the exercises coupled with a simple balanced logo. The combination between typeface, logo, and identity marks makes for a versatile, fun, and identifiable brand.

The personal nature of the business is reflected in the promo cards, which are stamped, evoking the gentl, friendly, and modern ethos of the business.