Wondaree Macadamias is a family owned and run macadamia farm in North Queensland. This was done to recreate their product’s image in order to demonstrate their organic and personalised ethos whilst embodying an idiosyncratic aesthetic that was accessible to the blind. This was achieved by using design features such as brail embossed wooden pegs – a stalwart of Queensland culture – and bold block coloured packaging, strident and recognizable.
After a few years of bad cyclones on the family farm – this new range will finally hit the production line sometime in the middle of this year (2012). Check again in a few months to see a few subtle changes to the packs.