freelance designer
roaming the world...
currently Rome / Italy
ph: 33 426 40732
ashlea.oneill@gmail.com
Home
About
Links
i' book'
monster & midget
alexander seton catalogue
3m annual report
brian condron catalogue
qca bookmarks
arc museum font & identity
jan murphy posters
poo font
puppet comment
ls styist (new)
the table
jack & evie
wondaree macadamias
malgosia valie
green electric
sams butchers
mental detox week
pantene prov
ginotti furniture
williams divorce lawyers









{packaging, identity}
Wondaree Macadamias is a family owned and run macadamia farm in North Queensland.
The business wanted to recreate their product’s image in order to demonstrate their organic and personalised ethos whilst embodying an idiosyncratic aesthetic that was accessible to the blind.
This was achieved by using design features such as brail embossed wooden pegs – a stalwart of Queensland culture – and bold block coloured packaging, strident and recognisable.
Work featured on the Dieline 2010