WONDAREE MACADAMIAS       

{packaging, identity}

Wondaree Macadamias is a family owned and run macadamia farm in North Queensland.

The business wanted to recreate their product’s image in order to demonstrate their organic and personalised ethos whilst embodying an idiosyncratic aesthetic that was accessible to the blind.

This was achieved by using design features such as brail embossed wooden pegs – a stalwart of Queensland culture – and bold block coloured packaging, strident and recognisable.   

Work featured on the Dieline 2010