NO FORMAT

† typography, packaging

No Format is a proposed concept for the collaboration and production of clean skin wines in the Barossa Valley, Australia. Buying 'cleanskins' is the booze-hound's lucky dip, hence the random-reliant concept. The result was a typeface which combined simple lines, bulging shapes, and quaint curiosities of shape. From here, the brand would evolve simply around clever copy of what the wine could possibly be. A little bit more fun to the once ambigous clearskin.